A new report found that the majority of educations – 74 percent – believe that video is more effective than text-based educational content.

The State of Video in Education 2022 report was conducted by software company Kaltura to assess the growth and evolution of video’s impact on education over the past year, as well as provide insights into the coming year.

Given the increased use of video content in education during the COVID-19 pandemic, Kaltura said its goal for the report was to “provide answers to pressing questions facing educators about the long-term value of video in education.” Kaltura said the report looked to examine the benefits of using video for learning beyond the pandemic and how video is transforming education over the long term.

The report also found that 94 percent of educators agree that video directly contributes to improvement in student performance. Additionally, 94 percent of educators agree that video increases student satisfaction and directly contributes to an improvement in student performance.

“The shift within educational institutions over the course of the COVID-19 pandemic has been foundational. Virtual classrooms, interactive video, and online learning have not only become mainstream but are in fact, now the preferred teaching tools for the majority of educators,” Dr. Michal Tsur, Kaltura co-founder and president, said. “While video has become a critical learning tool, we see also video penetrating many other areas on campus, including for student and alumni engagement, community activities, and particularly, for virtual events.”

Other major findings the report identified are:

  • Ninety-eight percent of institutions have students taking at least one hybrid course this academic year, with 58 percent responding that over half the student body will have at least one course that is both in-class and online.
  • Ninety-five percent of schools will have some students that are receiving a fully remote education.
  • Eighty-six percent of educators would like to see their institution integrate more video.
  • Video is being widely used as a communication and collaboration tool for educators to share ideas, with a 241 percent increase in video conferencing between faculty and staff.
  • The top benefit of integrating video outside of the classroom last year was that it increased professional development and training opportunities for educators, according to 58 percent of staff surveyed.

In a press release, Kaltura explained that the survey was conducted in September 2021 with 683 respondents who work in educational institutions in the United States, Canada, UK, Germany, Italy, Sweden, The Netherlands, Spain, Singapore, and Australia. The surveyed institutions have student populations that range from 500 to more than 20,000. Respondents included professors, lecturers, teachers, instructional designers, technology officers, administrators, and admissions officers across higher education and K-12.

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Kate Polit
Kate Polit
Kate Polit is MeriTalk SLG's Assistant Copy & Production Editor, covering Cybersecurity, Education, Homeland Security, Veterans Affairs